Our Story
NAOMI
Naomi Poe is the founder and heart behind Better Batter. With a background in food and nutrition and a lifelong love of baking, Naomi has always believed the kitchen should be a place of comfort, connection, and belonging.
That belief became deeply personal when her children were diagnosed with Celiac disease and Naomi discovered it ran in her family. Faced with limited gluten free and allergy friendly options, she returned to the kitchen with one clear goal: to create food her family could trust and enjoy without worry. Food was no longer just about nourishment. It was about safety, confidence, and feeling normal again.
One night, hoping to bake her mom’s apple pie so her kids could share a taste of her childhood, Naomi dreamed of blending an alternative flour. She woke up, followed that idea straight to the mixer, and Better Batter was born.
What started as one gluten free All Purpose Original Flour blend made for Naomi’s own family and nearby community slowly grew into something bigger. Over time, Better Batter expanded its team, its space, and its product line, always guided by care, intention, and integrity. Naomi remains right there in the mix, developing products, testing recipes, and supporting families through their biggest baking questions.
The goal has always been simple: to help families feel safe, confident, and joyful in their kitchens.
PATRICK
Chef Patrick Auger is a professionally trained baker from Pepperell, Massachusetts with more than a decade of experience in the baking industry. He earned his degree in baking and pastry from the New England Culinary Institute in Vermont and specializes in gluten free and allergy sensitive baking, earning awards for his gluten free recipes.
Patrick’s love for baking grew right alongside his determination. As a child, he overcame severe learning disabilities, and that journey shaped the patience, creativity, and problem solving heart he brings to the kitchen today. Much like a good recipe, those early challenges became the foundation for everything that came next. Naomi first met Patrick as a customer and quickly discovered he had a rare gift for helping families solve their trickiest allergy friendly baking challenges. He became her go to friend for thoughtful solutions, and before long, a true partner in the mission.
Today, Patrick heads Better Batter’s product development, bringing professional baking standards, a whole lot of care, and a steady hand to every mix, so home bakers can feel confident, included, and right at home in their own kitchens.
Thanks!
and the Staff
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