Our Story

Better Batter Gluten Free Flour is the brainchild of Naomi Poe, and quite literally an answer to prayer.

Naomi’s oldest son was diagnosed with low functioning  autism.. Because he seemed to be in pain and was unable to communicate, despite intensive speech and other therapies, and because he seemed to be growing physically sicker each day, Naomi engaged her pediatrician to help find out what could be causing his symptoms.

Naomi’s doctor, having just come from a class about celiac disease, suggested that perhaps gluten intolerance was the issue behind his health problems. Sure enough, testing revealed that he was suffering from celiac disease.

Three weeks on the gf diet were enough to cause an huge improvement in her son’s health, and at 6 weeks, Naomi received the additional blessing of hearing her son say his first full sentence! – “Mommy, I love you.” Since then, a strict adherence to a gluten free diet has been hugely instrumental in helping her son live a healthy life as a celiac, and adherence to a strict dietary protocol (no gluten, dairy, or food color) has also allowed him to function at his best as a person with autism.

In 2004, her second child, a bouncing baby boy, began to exhibit signs of gluten intolerance. Quick thinking and rapid action on the part of their doctor ensured that his intolerance was caught before there were further complications.

It came as no surprise, when six months later, Naomi found out where all those Silly genes were coming from, and in 2006, the Sillies’ dad discovered his own genetic links to gluten intolerance.

With three people diagnosed with celiac, and one at risk for it, it made sense for the whole family to eat gluten free. And with that much gluten free food being consumed, it was only logical that Something Would Have to Be Done. Naomi, like most of you, started baking her own breads and goodies, using the information and recipes available at the time. In 2006, there really wasn’t anything out there,  and in April of 2006, Naomi was just plain tired of paying too much for mixes that required additional special ingredients, didn’t work, or tasted plain weird.

She wanted a flour that would work in her mom’s old recipes, look right, and taste right. The alternative — having to do something resembling either a lab experiment or a religious ceremony for something simple like chocolate chip cookies (five flours, two specialty ingredients, and prayer that the recipe would actually work) — wasn’t an option any more.

One late night, she threw up a desperate, and very sincere prayer to the Almighty and went to bed. That night she had a dream.

Yes, really – a dream!

In it, she was mixing up a formula for a new kind of flour. Waking up, she took this idea – this formula – and literally ran down to the kitchen, concocted the flour mix, and made her mom’s famous apple pie.

Naomi finally had a cup for cup flour! A friend liked it so much she offered to buy it. A friend of the friend asked if she could buy it, too, and Naomi figured “why not?”. Soon word spread that Naomi Poe’s “Better Batter” was for sale, and the company’s been growing ever since!  Since then, we’ve established ourselves as a completely allergen free company with a full line of mixes and protein bars, and as we continue to grow, we continue to expand. 

Better Batter Gluten and Allergen Free Products are in stores in about 42 states or still shipped direct to your door for a great flat rate throughout the United States through our site, Amazon, and other online retailers, and are now is being carried in select stores in Canada, with more being added in 2014.

We’re looking to be carried in Great Britain very soon in select specialty stores, and hope to grow from there!

Our Philosophy…

At Better Batter, we believe that you should eat freely.

We believe that everyone should eat real-tasting food, using regular recipes, at reasonable prices.

We’re committed to developing and marketing the very best in gluten and allergen free products, and we pledge to do everything we can to meet your dietary needs in an affordable manner. We’re constantly looking for ways to save you money and to put products into your hands that make sense. When you buy Better Batter products, you’re not going to find allergens, sub-par ingredients, hidden costs (like the need to add your own xanthan gum or fat) or chintzy portion sizes – when you order our products, you’ll get a family sized product that will be good enough to feed your whole family without apology.

At Better Batter, we believe that we should give freely

What would it profit us to gain a fortune and lose our souls?

Our company bylaws require us to donate 10% of our net profits to social and charitable causes.  We encourage our employees and customers to present us with a wide range of causes to support. We have in the past and continue to support causes such as cancer research (Relay for Life, etc), clean water projects (Worldvision, etc), school programs (PTO donations of gf snacks etc) and other causes. We also encourage our customers to take an active role in telling us what causes they would like us to support and to partnering with them in finding ways to make a lasting impact in this world. We give particular weight to causes that promote our values of providing for and protecting the poor, widowed, orphaned, or oppressed.

Better Batter leaderships’ core faith and value system motivate everything we do. At Better Batter we prioritize three key areas of giving:

1) Orphans, Widows, the Poor and the Oppressed 

We are passionate about changing the world and we believe strategic partnerships with key organizations can help us feed, clothe, educate, and support the destitute and those with no voice.

We currently support Worldvision’s water projects and plan to increase our giving and partnership with them as we mature as a company, to include other key areas of need.We are partnering with The Burma Project in 2014/2015, a prototype solar power project which would enable students within an extremely isolated environment to have access to technology and electricity in order to learn critical skills to teach their villages sustainable, economically supportive farming practices.

2) Our Autism Community
Because of our founder’s personal family history, we are particularly focused on autism  – allowing those in the autism community to advocate for the health care needs and social acceptance of their own community’s condition is something that we are increasingly passionate about. Right now we are considering the Autism Self Advocacy Network for our 2014 financial support. We also give Financial Aid Assistance to those with autism through our Financial Aid program.
3) Our Celiac Community

We currently support local and national support groups, such as the GIG and CSA, gluten free food banks, and volunteer led gluten free fundraisers through direct financial contributions and donations of products as well as provide direct financial aid for those on fixed/low income who may have celiac.


Our Commitment To You…

Here at Better Batter, you’ll find someone to listen, help finding the resources and products you need.

Feel free to contact us at any time with questions, suggestion, or new recipe requests. We look forward to hearing from you.


Naomi and the Staff